Maxwell the Charmer is every parent and caregivers’ loyal assistant. He is a funny, compassionate toy dog who tries to get kids to express their feelings and needs. Through 24 phrases and sounds Maxwell also loves to motivate and encourage kids to be all they can be. Though most popular among children 18 months to 6 years of age, kids as old as 12 have fallen in love with Maxwell using him as their cuddly companion. Maxwell is for both girls and boys.